Design with purpose and memory. Brand identity, packaging, illustration and strategy — built from Latin American culture, delivered to the world.
Every project I take on is rooted in culture, not trend — built to outlast the feed it was born in. I work with founders and teams who want a brand that means something, not just one that looks good for a quarter.
I start with a focused conversation — your business, audience, and what's not working yet. No templates, no guesswork.
I research, concept, and build — sharing direction early so there are no surprises at delivery. You see thinking, not just visuals.
A complete, organized system — files, guidelines, and rationale — ready to scale without me in the room.
I also work as a strategic advisor — brand audits, working sessions, and workshops for founders and teams who need clarity before they commit to a full project.
Explore all consulting formats — or schedule a free 20-minute call to talk through your specific challenge.
Project tagline.
Services are finished deliverables — a logo, a packaging system, an illustration. Need guidance instead of a deliverable? See Consulting →

Visual systems that give businesses a precise, unmistakable character. From naming and concept to logo, typography, color, and full brand guidelines.
→ Logos · Visual systems · Guidelines
Structural and graphic packaging that communicates product values on shelf and screen. Food, beverage, fashion, cosmetics.
→ Labels · Boxes · Product identity
Original illustration for books, magazines, campaigns and cultural projects. Rooted in Latin American visual tradition.
→ Book covers · Editorial · Prints
Positioning, competitive analysis, and communication strategy. What a brand says, to whom, and how — before any visual decision.
→ Positioning · Messaging · Naming
Books, catalogs, reports and publications designed with the rigor of a brand system. Typography, grid, and image as a unified whole.
→ Books · Catalogs · Reports
Spatial and graphic design for exhibitions, museums, and cultural installations. Concept, signage systems, and visual identity for immersive experiences.
→ Museums · Installations · Signage systems
For founders, studios, and teams who need a strategic creative partner — not a vendor. Engagements are focused, direct, and built around your specific challenge.
Consulting is guidance, not a finished deliverable — audits, direction, and advisory work. Need a finished piece instead — a logo, a packaging system, an illustration? See Services →
Review of logo, typography, color, messaging, and brand consistency across touchpoints.
3-hour structured session to align your team on brand fundamentals.
I join your team as creative lead for a defined period.
Structural review, print specs, and shelf-impact analysis.
Portfolio review, career strategy, and creative development.
Collaborative session to build brand foundations from the ground up.
“Xaime helped us move beyond isolated design decisions and establish a clear, cohesive direction for Forevervital. His strategic perspective brought consistency to our brand, packaging, and communication while keeping the experience approachable and relevant to our audience.”
“Xaime quickly identified the gap between our business strategy and the way our brand was communicating. His recommendations gave our team a practical roadmap for refining our positioning, visual identity, and customer experience.”
“The consultation gave us the clarity we needed before committing to a complete rebrand. Xaime combined strategic thinking with a sophisticated understanding of design, helping us make confident decisions without losing what made our company distinctive.”
“Xaime brought structure to a complex project involving multiple teams and audiences. He listened carefully, challenged our assumptions, and translated our discussions into a focused creative direction that everyone could understand and support.”
A 20-minute call is enough to understand your situation and point you in the right direction — no commitment required.
Not sure yet what you need? A 20-minute call is enough to figure it out together — no commitment. Pick any open slot on my calendar.
Book a 20-minute call →Opens Google Calendar in a new tab — pick a time and you'll get a confirmation with the video call link.
A 20-minute call is enough to understand your situation — no commitment required.
Every project is a conversation. Tell me about yours — I'll respond within 48 hours.
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